New Report: Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period  The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period. The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January. These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100. Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone. Our recent report found that mobile giving played an especially prominent role during the aftermath of the January 2010 Haiti earthquake, as individual donors contributed an estimated $43 million to the assistance and reconstruction efforts using the text messaging feature on their cell phones. How do consumers feel about privacy in this new era of smartphones and how does that enter into their decisions about their transportation options? This morning, Director Lee Rainie joined other transporation researchers at a session of the Transportation Research Board that examined consumer behavior and their attitudes about privacy in the age of mobile connectivity. You can view or download his slides here. Pew Internet research in the news Ownership of tablets, e-readers almost doubles in one month
CNN, January 23
Tablet and E-Reader Sales Soar
New York Times, January 22
When the 'Impulse Buy' Is for Charity: New Findings on Mobile Giving
The Atlantic, January 12 | Upcoming report: January 30 - Look for a new report on the rise of mobile commerce. Recent presentations: The New Environment for Advocates & NGOs [SLIDES] » Director Lee Rainie presented 10 fresh realities of the digital age to journalists, government officials, and leaders of non-governmental organizations from 33 countries. You can view or download his slides here.
The Rise of the e-Patient [SLIDES] » Director Lee Rainie presented to physicians, administrators, and staff at Providence St. Joseph Medical Center in Burbank, California on January 12 on understanding social networking and online health information seeking. You can view or download his slides here. See all upcoming presentations » About us: The Pew Internet & American Life Project is an initiative of the Pew Research Center, a nonprofit "fact tank"that provides information on the issues, attitudes and trends shaping America and the world. The Pew Internet & American Life Project explores the impact of the internet on children, families, communities, the work place, schools, health care and civic/political life. Support for the project is provided by The Pew Charitable Trusts. |
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