Monday, January 23, 2012

New report: Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

Between mid-December and early January, the number of owners of tablets and e-book readers each rose from 10% to 19%. Overall, 29% of adults own at least one of them.
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tablets and e-readers

Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.

Read or download the full report: http://pewinternet.org/Reports/2012/E-readers-and-tablets.aspx
 


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