Thursday, May 12, 2011

New report alert: The Social Life of Health Information, 2011

"I don’t know, but I can try to find out" is the default setting for people with health questions.
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The Social Life of Health InformationNew Report: The Social Life of Health Information, 2011

The internet has changed people’s relationships with information. Our data consistently show that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S.

As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions.

These are not yet mainstream activities, but there are pockets of highly-engaged patients and caregivers who are taking an active role in tracking and sharing what they have learned.

Read or download the full report:

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