Friday, March 9, 2012

New report: Search Engine Use 2012

Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads
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Search Engines

Search Engine Use 2012

Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites and say they do not like the idea of personalized search results or targeted advertising.

91% of online adults use search engines to find information on the web. Though they generally do not support targeted search or ads, these users report very positive outcomes when it comes to the quality of information search provides, and more positive than negative experiences using search.

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