Friday, February 24, 2012

New report: Privacy management on social media sites

Most users choose restricted privacy settings while profile “pruning” and unfriending people is on the rise
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privacy management on social media

Privacy management on social media sites

Social network users are becoming more active in pruning and managing their accounts. Women and younger users tend to unfriend more than others.

About two-thirds of internet users use social networking sites (SNS) and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them.

Some 67% of women who maintain a profile say they have deleted people from their network, compared with 58% of men. Likewise, young adults are more active unfrienders when compared with older users.

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