New report: The rise of in-store mobile commerce

During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews. And 19% of those who searched for a better price on an in-store product eventually bought the product online Is this email not displaying correctly? View it in your browser. Don't want to receive any more emails? Unsubscribe. The rise of in-store mobile commerce More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas: 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making 24% of cell owners used their phone to look up reviews of a product online while they were in a store 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else Taken together, just over half (52%) of all adult cell owners used their phone for at least one of these three reasons over the holiday shopping season and one third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information. Read or download the full report: http://pewinternet.org/Reports/2012/In-store-mobile-commerce.aspx    follow on Twitter | friend on Facebook | forward to a friend  Copyright © 2012 Pew Internet, All rights reserved. You are receiving this email because you signed up for email alerts on our website. Our mailing address is: Pew Internet 1615 L St NW, Suite 700 Washington, DC 20036 Add us to your address book  unsubscribe from this list | update subscription preferences | view email in browser