Wednesday, December 14, 2011

New report: Where people get information about restaurants and other local businesses

The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.
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Where people get information about restaurants and other local businesses

People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.
 
Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars. 
 
And word of mouth, particularly among non-internet users, is also an important source of information about local businesses.

Read or download the full report: http://pewinternet.org/Reports/2011/Local-business-info.aspx 


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