Monday, March 14, 2011

New report alert: How mobile devices are changing community information environments

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Pew Internet & American Life Project

New Report Alert

How mobile devices are changing community information environments []Local
mobile news []
By Kristen Purcell [],
Lee Rainie [],
Tom Rosenstiel, Amy Mitchell
March 14, 2011

Local news is going mobile. Nearly half of all American adults (47%) report that
they get at least some local news and information on their cellphone or tablet

The information they seek out on mobile platforms is practical and real time: 42%
of mobile device owners report getting weather updates and 37% get material about
restaurants or other local businesses on their phones or tablets. Fewer get news
about local traffic and transportation, general news alerts or other local topics.

One of the newest forms of on-the-go local news consumption, mobile applications,
are just beginning to take hold among mobile device owners. Just 13% of all mobile
device owners report having an app that helps them get local information or news,
which represents 11% of the total American adult population. Thus, while almost
half of adults get local news on mobile devices, just 1 in 10 use apps to do so.
Call it the "app gap."

According to the survey, just 10% of adults who use mobile apps to connect to local
news and information pay for those apps. This amounts to just 1% of all adults.
Overall, 36% of adults report paying for some form of local news [],
the vast majority paying for local print newspaper subscriptions.

"Many news organizations are looking to mobile platforms, in particular mobile
apps, to provide new ways to generate subscriber and advertising revenues in local
markets," noted Lee Rainie, Director of The Pew Research Center's Internet & American
Life Project. "The survey suggests there is a long way to go before that happens."

This survey is being released as a part of the Project for Excellence in Journalism's
2011 State of the News Media Report [].
These results come from a national phone survey of 2,251 American adults (age
18 or more) in English and Spanish. Some 750 of the interviews were conducted on
cellphone. The margin of error for the full sample is +/- 2 percentage points.

Read the full report:

About the Pew Research Center's Internet & American Life Project
The Pew Internet Project is an initiative of the Pew Research Center, a nonprofit
"fact tank"that provides information on the issues, attitudes and trends shaping
America and the world. Pew Internet explores the impact of the internet on children,
families, communities, the work place, schools, health care and civic/political
life. Support for the project is provided by The Pew Charitable Trusts. The Project's
website is: [].

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