Wednesday, March 23, 2011

New report alert: Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means

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The Pew Research Center's Internet & American Life Project [http://r20.rs6.net/tn.jsp?llr=8fjbltcab&et=1104929040496&s=12636&e=001U8H_MLbkAmrMpF5yUVFdv9wJpW6Aslo_gVNzETyGw7Q6-NLLYqM2L8IylVS8PWnWeS-0xZEVqyTcqnaPA8CFX-W3MFaRb7JM6D8l55axcSW3qRne8BwOGA==]
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Pew Internet & American Life Project

New Report Alert
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Americans under age 40 are as likely to donate to Japan disaster relief through
electronic means as traditional means [http://r20.rs6.net/tn.jsp?llr=8fjbltcab&et=1104929040496&s=12636&e=001U8H_MLbkAmpSk_HUfewGeHsZIhU80hNIvzffxadHbxZnHW1mEwIvYjoLECBfZJ2iY-abquGUFYNnPmzhdgZROfQpTaYGq2VzbrKqvzBkMfPf6h7gh7e-3hnRYfxWkpUWFPKSYCCz3fY3c0yDgKvAknjXjHp7Ghy0]Donations
for Japan Disaster Relief [http://r20.rs6.net/tn.jsp?llr=8fjbltcab&et=1104929040496&s=12636&e=001U8H_MLbkAmpSk_HUfewGeHsZIhU80hNIvzffxadHbxZnHW1mEwIvYjoLECBfZJ2iY-abquGUFYNnPmzhdgZROfQpTaYGq2VzbrKqvzBkMfPf6h7gh7e-3hnRYfxWkpUWFPKSYCCz3fY3c0yDgKvAknjXjHp7Ghy0]
By Kristen Purcell [http://r20.rs6.net/tn.jsp?llr=8fjbltcab&et=1104929040496&s=12636&e=001U8H_MLbkAmq_JXvEy6gPMiOl51wNONpZ68pmA3VaTHqhjHmIEY52WiXzPHadEd-KnS9SCPqO6tmuKOfJqgH2Ny5qx-7lBgjA_8i0DEIomn-B6jsQcUVjne9t4k_qtfutBITTm1s_6lsnNDv9B0bK2ytGlN3PvJqa],
Michael Dimock
March 23, 2011

In a striking shift in charitable donations methods, Americans under age 40 are
now just as likely to give donations to disaster relief through digital means [http://r20.rs6.net/tn.jsp?llr=8fjbltcab&et=1104929040496&s=12636&e=001U8H_MLbkAmpSk_HUfewGeHsZIhU80hNIvzffxadHbxZnHW1mEwIvYjoLECBfZJ2iY-abquGUFYNnPmzhdgZROfQpTaYGq2VzbrKqvzBkMfPf6h7gh7e-3hnRYfxWkpUWFPKSYCCz3fY3c0yDgKvAknjXjHp7Ghy0]
as they are through traditional means like the phone or postal mail.

In the first days after the Japanese disaster, 21% of Americans say they have made
a donation to help those affected by the earthquake and tsunami. Another 24% say
they plan to make a donation.

More than a third of those who have already donated (36%) say they made their contribution
digitally - online, through text messages or e-mail. Among those younger than 40,
about as many have donated digitally as through more traditional methods. Older
Americans are also more likely than in the past to give to disaster relief efforts
via electronic means, but they still prefer traditional methods of giving.

The results in this report are based on data from telephone interviews conducted
by Princeton Survey Research Associates International from March 17-20 among a
national sample of 1,004 adults 18 years of age or older living in the continental
United States. A combination of landline and cell phone random digit dial samples
were used.

Read the full report: http://pewinternet.org/Reports/2011/Japan-Donations.aspx
[http://r20.rs6.net/tn.jsp?llr=8fjbltcab&et=1104929040496&s=12636&e=001U8H_MLbkAmpSk_HUfewGeHsZIhU80hNIvzffxadHbxZnHW1mEwIvYjoLECBfZJ2iY-abquGUFYNnPmzhdgZROfQpTaYGq2VzbrKqvzBkMfPf6h7gh7e-3hnRYfxWkpUWFPKSYCCz3fY3c0yDgKvAknjXjHp7Ghy0]
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About the Pew Research Center's Internet & American Life Project
The Pew Internet Project is an initiative of the Pew Research Center, a nonprofit
"fact tank"that provides information on the issues, attitudes and trends shaping
America and the world. Pew Internet explores the impact of the internet on children,
families, communities, the work place, schools, health care and civic/political
life. Support for the project is provided by The Pew Charitable Trusts. The Project's
website is: http://www.pewinternet.org [http://r20.rs6.net/tn.jsp?llr=8fjbltcab&et=1104929040496&s=12636&e=001U8H_MLbkAmp1U2LdVC_vVjHLosZda2opJoHnTWczQwcdgj0sk5pyDQsIYccBv09RqqBmsygmmnmOJucyG0VFAKeiR7vnvkk1Wvh3wdCdMdiTmZcuPi0Brw==].

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